Researching Skyfall

Researching Skyfall

Skyfall was marketed all over Britain through photo billboards, TV trailers and much more, throughout this research I have come across many examples of these and I will be presenting them to you while I explain how this has helped promote this movie.

·         Firstly, the film was largely promoted through photo billboards as mentioned and also the sides of buses which proved to be very beneficial for the huge blockbuster. Here are some picture examples….

 

 

 

 

 

 

 

 

 

·         Secondly I had stumbled across a TV interview with the skyfall star Daniel Craig on Film Four were he had promoted his film discussing the synergy between the film and Adeles single released along with the film. This was beneficial for both as fans would now merge into one group of skyfall fans.

 

·         In addition, there has been some merchandise based on skyfall such as Toys, Pens, Perfumes, Clothing, Champagne and much more. Here are a few images I gathered.

 TV News Stories

 ·           There were many news stories on skyfall and about its majot breakthrough of the UK Box office. The heading was ‘’Bond's Skyfall soars at US box office’’ It was estimated that James Bond's Skyfall has taken a record $87.8m (£55m) in its opening weekend at the North American box office.

 

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-The film even managed a facebook page that promoted the film and all its stars.

 

 

 

 

 

In addition to this they had planned and presented all the events that were going to take place in order to promoter the film, this gave chance for the fans to meet the stars Etc.

 

 

 

 

 

 

 

Skyfall (2012) is the twenty-third spy film in the James Bond series, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. It features Daniel Craig's third performance as James Bond, and Javier Bardem as Raoul Silva, the film's villain. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.

It was showing at nearly all the cinemas in the UK and a special thing about this film was that it was first shown in the UK not America which saves the british people dignity as this film is strictly British.

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Researching - My Brother The Devil

Researching my brother the devil

Who is the producer?

Produced by Rooks Nest Entertainment, Wild Horses Film Company

Who is the director?

Director Sally El Hosaini, who unlike many other ‘urban film’ directors actually lives on the Hackney estate that she’s written a film about

At which cinema can you see the film? Whats the competition this week?

Here are a few places available that are screening the film:

Empire - Leicester Square, Ritzy Cinema, Genesis Cinema, Hackney, Picturehouse, Peckham Multiplex, Cineworld – Wandsworth, Cineworld - Wood Green, Cineworld - West India Quay, ODEON Wimbledon, ODEON Greenwich, ODEON Lee Valley, Cineworld – Enfield, ODEON Kingston Upon Thames, Showcase Cinemas Newham, Cineworld – Feltham, Showcase Cinemas Bluewater

Has the film won any awards?

The film has received numerous International Film Festival awards in 2012 including:

Won Best European Film (Europa Cinemas Label Award) at Berlinale

Won Best Cinematography at Sundance Film Festival

Won CBA Worldview Sundance Impact Award at Sundance London

Won Best Newcomer - Sally El Hosaini at BFI London Film Festival

Won Grand Jury Award at Outfest

Won Best Actor - James Floyd at Milan Film Festival

Nominated Grand Jury Prize at Sundance Film Festival

Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival

Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival

Honorable Mention Outstanding First Feature, Frameline Film Festival

Other pending awards include:

BIFA Nominated Douglas Hickox award for Best Debut Film - Sally El Hosaini

BIFA Nominated Best Newcomer - James FloydWho stars in the film?

My Brother The Devil is a very promising debut by Sally El Hosaini — who’s from Welsh-Egyptian stock — with an eye-catching central performance by James Floyd, also of mixed British parentage.

What was the budget?

Ultimately it’s a low-budget film

What have the reviews been like?

The daily telegraph:

-         Tim Robey is pleased to find that My Brother the Devil, another film about gun crime in London’s East End, is eloquent and intensely cinematic.

The daily mail:

-         My Brother The Devil is a very promising debut by Sally El Hosaini — who’s from Welsh-Egyptian stock — with an eye-catching central performance by James Floyd, also of mixed British parentage.

Where was it filmed?

It tells the story of two Anglo-Egyptian teenage brothers growing up on a high-rise council estate in Hackney, East London.

What production companies were involved?

Rooks Nest Entertainment, Wild Horses Film Company

In which territories is it being released?

It is mainly being released around London as it is obviously the catchment area for the film seeing as it is based on life in the East end of London.

My Brother the Devil Research

My Brother the Devil

Introduction

My Brother the Devil is directed and written by Sally El Hosaini. It was released on the 22^nd of January in Sundance and the 9^th of November 2012 in the UK. It is an urban drama set in East London.

Many production companies were involved in the making of the film including Rooks Nest Entertainment, Wild Horses Film Company.

Main Cast

Stars: James Floyd, Fady Elsayed and Saïd Taghmaoui

Cinema Locations

The film can be seen at various different cinemas including for example Genesis, Ritzy Cinema and The Empire Cinema. The main competition this week is perhaps James Bond Skyfall.

Advertising

The film has been advertised through various forms of media such as posters in underground stations and online advertisements such as Facebook and Twitter.

Awards

The film has won many awards including:

• Won Best European Film (Europa Cinemas Label Award) at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Grand Jury Award at Outfest
• Won Best Actor - James Floyd at Milan Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
• Honorable Mention Outstanding First Feature, Frameline Film Festival

Rave Reviews:

The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying."

Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."

Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'

The Independent praised it as 'gritty and gripping'

The Daily Telegraph called it their 'favourite narrative feature' at Sundance.

Total Film gave it film of the day and placed it in its Top 3 Films at Sundance.

Screen International named it 'a luminous event’.

Researching Skyfall

Researching Skyfall

These pictures consists of the methods of advertisements that Skyfall have chosen to use, there are many more however these were the main ones that was bombarded to the audience in order to get attention towards the upcoming movie.

Info: EON Productions held a press conference overseas in London to announce the beginning of principal photography on the 23^rd instalment in the Bond Franchise, which is being directed by Oscar- winner Sam Mendes and will once again feature Daniel Craig in the role of 007.

Skyfall group work

How many different ways can you watch 'Skyfall' at the moment?

Currently, the only methods of watching the film are through viewing at a Cinema or illegal download or streaming of the film.

How many other formats will Skyfall be available on when it leaves the cinema?

Skyfall will be available on a variety of different formats shortly after the film leaves the Cinema. It will be available on the popular DVD/Blu-Ray format, online streaming subscription services such as Netflix and LoveFilm, illegal downloading of the film or streaming and online rentals.

What kinds of advertising for Skyfall have you noticed around London?

There has been quite a lot advertising around the city to promote the film. These include bus side posters, billboards, building side posters, trailers on screens in cinema windows and rolling adverts at bus stops.

Are there examples where other forms of media are promoting Skyfall (and more generally, the 'Bond' brand) but also making their own financial gain?

Examples of this include: the official sound track (Adele - Skyfall), Coca Cola, OPI Nail Varnish and Bollinger Champagne.

Skyfall group work

What other films in this production company known for?

Production of Skyfall was suspended throughout 2010 because of MGM's financial troubles. They resumed pre-production following MGM's exit from bankruptcy on 21 December 2010, and in January 2011 the film was officially given a release date of 9 November 2012 by MGM and the Broccoli family, with production scheduled to start in late 2011. Since then, MGM and Sony Pictures announced that the UK and Ireland release date would be brought forward to 26 October 2012, two weeks ahead of the US release date, which remains 9 November 2012.  

Other films made by MGM include...

• Hot Tub Time Machine 
• Zookeeper 
• The Girl with the Dragon Tattoo 
• 21 Jump Street 
• Hope Springs 
• Skyfall

in what ways has the internet been used to advertise and market skyfall?

There have been many aspects of the internet which have been cleverly used to advertise Skyfall and one of these is online videos of the film stars being interviewed. Further promotion included online diarys that engaged audiences into the film. Advertisements were everywhere from website ads to pop ups and it was a key part of the distribution of the film as it got more people interested in the film.

who do you think the target audience is for skyfall and how can you tell, from the research youv completed?

The target audience for this film may be male adults as it constantly shows action sequences for example car chases, These are even presented in the advertisements and the promotion of the film however other advertisements were much more vast and presented romance as one of the films themes attracting audiences from women and teenagers. Overall the film targeted many types of audiences creating much more distribution.

Skyfall group work

What Skyfall merchandise is available for fans to buy? 

- Limited addition Coca Cola bottles
- James Bond 007 Fragrance
- Adele - Skyfall single
- Mc'Donald Skyfall toys
- Skyfall Champagne
- Skyfall Mugs
- Skyfall toys
- Micro vault click USB Flash Drive 007 Limited Edition

How have the producers used technology in the filming and editing of the film?

There were series of explosions that were computerised to create certain effects, there was also a variety of technologies used for example the special MI5 technology was very unique and different. MGM was used which had created many other films too. Skyfall, is on course to be the series' highest-grossing film so far after breaking the UK seven-day box-office record and posting $287m (£180m) in its first 10 days across the globe.

There was other technologies included such as the special gadgets used during the film, excluding the cameras, microphones and other sorts of involvements. 

What kind of mobile apps are available that link to the film in some way?

- James Bond 50 years of movie posters
- James Bond News
- James Bond Quiz
- James Bond Skyfall Quiz
- James Bond Wallpaper