Production of Skyfall was suspended throughout 2010 because of MGM's financial troubles. They resumed pre-production following MGM's exit from bankruptcy on 21 December 2010, and in January 2011 the film was officially given a release date of 9 November 2012 by MGM and the Broccoli family, with production scheduled to start in late 2011. Since then, MGM and Sony Pictures announced that the UK and Ireland release date would be brought forward to 26 October 2012, two weeks ahead of the US release date, which remains 9 November 2012.
Other films made by MGM include...
- Hot Tub Time Machine
- Zookeeper
- The Girl with the Dragon Tattoo
- 21 Jump Street
- Hope Springs
- Skyfall
in what ways has the internet been used to advertise and market skyfall?
There have been many aspects of the internet which have been cleverly used to advertise Skyfall and one of these is online videos of the film stars being interviewed. Further promotion included online diarys that engaged audiences into the film. Advertisements were everywhere from website ads to pop ups and it was a key part of the distribution of the film as it got more people interested in the film.
who do you think the target audience is for skyfall and how can you tell, from the research youv completed?
The target audience for this film may be male adults as it constantly shows action sequences for example car chases, These are even presented in the advertisements and the promotion of the film however other advertisements were much more vast and presented romance as one of the films themes attracting audiences from women and teenagers. Overall the film targeted many types of audiences creating much more distribution.
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