Before and After of both movies.

Returning back to look at two films which we previously focused on, we can see a transition of both films moving into their different stages within the market. The mainstream film being Skyfall, with a high budget and large target audience, and on the other hand, My Brother the Devil, a low-budget, niche independent film. As both films reach maturity at the box office, preparations are made to transide  from being able to watch the films in the Cinema to being able to own a copy of the film itself, for example through DVD release.

Due to the differences in the nature of the film releases (one being a mainstream film release, the other being a niche release with a generally national audience, being British),  

My Brother The Devil Q1 - 4

My Brother The Devil - Group Research

What was the budget for the film?

The budget for the film was approximately £1 Million. This is a particularly low budget for a film that is major release throughout the UK and due to be released in the US and other territories in 2013.

Who was the director? What do you know about her?

Sally El Hosaini is the director of the film. She is a screenwriter of Egyptian and Welsh origin. She also directs films, such as her debut feature 'My Brother The Devil'. She has wrote and directed other film, such as the shorts 'Henna Night' and 'The Fifth Bowl'

What are the production companies behind the film? What else have they made?

The production companies involved:

Rooks Nest Entertainment

Wild Horses Film

Wild Horses Film have been behind films such as:

Kiss Of Life

Song of Songs

Second Hand

What awards have the films won?

• Won Best European Film (Europa Cinemas Label Award) at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Grand Jury Award at Outfest
• Won Best Actor - James Floyd at Milan Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
• Honorable Mention Outstanding First Feature, Frameline Film Festival

Other pending awards include:

• BIFA Nominated Douglas Hickox award for Best Debut Film - Sally El Hosaini
• BIFA Nominated Best Newcomer - James Floyd

Skyfall Group Work

What do you need to know and what do you need to find out? 

What did you find out about the producers/production company behind the film?

It is produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.

How much money has Skyfall made since its release? 

Skyfall has made £37.2m in the UK in its first seven days. It has also earned $289,052,543 worldwide amd $80.6 million from 25 markets.

Adele has a single out at the moment - how is this being used to promote Skyfall?

Adele is very popular and attracts lots of people, so too does the film Skyfall, by combining the two together you created a greater combined effect then you would get from them each seperately. It helps increase populairty for both Skyfall and Adele.

Who is the company behind Adele's single and how do they link to the production company behind the film? 

The track was written by Adele and producer Paul Epworth, and features orchestration by J.A.C. Redford. So it means they linked to the film by producing the main song for it.

How have the producers used technology in the filming and editing of the film?

There were series of explosions that were computerised to create certain effects, there was also a variety of technologies used for example the special MI5 technology was very unique and different. MGM was used which had created many other films too. Skyfall, is on course to be the series' highest-grossing film so far after breaking the UK seven-day box-office record and posting $287m (£180m) in its first 10 days across the globe.

There was other technologies included such as the special gadgets used during the film, excluding the cameras, microphones and other sorts of involvements. 

What kind of mobile apps are available that link to the film in some way?

- James Bond 50 years of movie posters
- James Bond News
- James Bond Quiz
- James Bond Skyfall Quiz
- James Bond Wallpaper

How many different ways can you watch 'Skyfall' at the moment?

Currently, the only methods of watching the film are through viewing at a Cinema or illegal download or streaming of the film.

How many other formats will Skyfall be available on when it leaves the cinema?

Skyfall will be available on a variety of different formats shortly after the film leaves the Cinema. It will be available on the popular DVD/Blu-Ray format, online streaming subscription services such as Netflix and LoveFilm, illegal downloading of the film or streaming and online rentals.

What kinds of advertising for Skyfall have you noticed around London?

There has been quite a lot advertising around the city to promote the film. These include bus side posters, billboards, building side posters, trailers on screens in cinema windows and rolling adverts at bus stops.

Are there examples where other forms of media are promoting Skyfall (and more generally, the 'Bond' brand) but also making their own financial gain?

Examples of this include: the official sound track (Adele - Skyfall), Coca Cola, OPI Nail Varnish and Bollinger Champagne.

What other films in this production company known for?

Production of Skyfall was suspended throughout 2010 because of MGM's financial troubles. They resumed pre-production following MGM's exit from bankruptcy on 21 December 2010, and in January 2011 the film was officially given a release date of 9 November 2012 by MGM and the Broccoli family, with production scheduled to start in late 2011. Since then, MGM and Sony Pictures announced that the UK and Ireland release date would be brought forward to 26 October 2012, two weeks ahead of the US release date, which remains 9 November 2012.  

Other films made by MGM include...

Hot Tub Time Machine 

Zookeeper 

The Girl with the Dragon Tattoo 

21 Jump Street 

Hope Springs 

Skyfall

in what ways has the internet been used to advertise and market skyfall?

There have been many aspects of the internet which have been cleverly used to advertise Skyfall and one of these is online videos of the film stars being interviewed. Further promotion included online diarys that engaged audiences into the film. Advertisements were everywhere from website ads to pop ups and it was a key part of the distribution of the film as it got more people interested in the film.

who do you think the target audience is for skyfall and how can you tell, from the research youv completed?

The target audience for this film may be male adults as it constantly shows action sequences for example car chases, These are even presented in the advertisements and the promotion of the film however other advertisements were much more vast and presented romance as one of the films themes attracting audiences from women and teenagers. Overall the film targeted many types of audiences creating much more distribution.

What Skyfall merchandise is available for fans to buy? 

- Limited addition Coca Cola bottles
- James Bond 007 Fragrance
- Adele - Skyfall single
- Mc'Donald Skyfall toys
- Skyfall Champagne
- Skyfall Mugs
- Skyfall toys
- Micro vault click USB Flash Drive 007 Limited Edition

How have the producers used technology in the filming and editing of the film?

There were series of explosions that were computerised to create certain effects, there was also a variety of technologies used for example the special MI5 technology was very unique and different. MGM was used which had created many other films too. Skyfall, is on course to be the series' highest-grossing film so far after breaking the UK seven-day box-office record and posting $287m (£180m) in its first 10 days across the globe.

There was other technologies included such as the special gadgets used during the film, excluding the cameras, microphones and other sorts of involvements. 

What kind of mobile apps are available that link to the film in some way?

- James Bond 50 years of movie posters
- James Bond News
- James Bond Quiz
- James Bond Skyfall Quiz
- James Bond Wallpaper

My brother the devil - Questions

Question 8: 

My brother the devil is distributed internationally by Peccadillo Pictures and was Officially Selected for London Lesbian & Gay Film Festival, in competition at Rotterdam Film Festival and Raindance and screened at the ICA and Bafta.

Question 9:

The film had also crossed media convergence with a UK rap artist cashtastic, The song was called I will never give up. It had a connection to the films storyline and this made it fairly decent.This was the only evidence of synergy i found and i dont really think it had promoted each other well at all.

Question 10:

The film is showing at these cinemas:

Empire Leicester Square

Hackney Picturehouse

Peckham Multiplex

Showcase Cinema Newham

Vue Cinema Islington

Vue Cinema Shepherds Bush

Vue Cinema Westfield Stratford City

Watermans

           

My Brother the Devil - Q11-14

Question 11: Who starred in the film? Where they well known?

The stars were James Floyd, Fady Elsayed, Said Taghmaoui, Ashley Bash Thomas, Anthony Welsh, Amold Oceng, Letita Wright, Amira Ghazalla, Elarca Gallacher and Nasser Memarzia.

The stars involved in this movie were not well know globally or in the UK a lot, they might have been well know around Hackney where the movie is mainly set.

Question 12: What did you find out about the production of the film? Where was it filmed? Who was Involved?

My Brother the Devil is a 2012 British film written and directed by Sally El Hosaini.
It has won multiple awards, including at the 2012 Sundance Film Festival and the 2012 Beriln International Film Festival.

The film was mainly set in Hackney, Usually around the 'blocks' as most of the crimes usually evolve around the flats.

There were many people involved in the cast and productions, these were: Fady Elsayed, Said Taghmaoui, Aymen Hamdouchi, Ashley Bashy Thomas, Anthony Welse, Arnold Oceng, Letita Wright, Amira Ghazalla, Elarica Gallacher, Nasser Memarzia, Sylvia Aman, Denzel Assiamah, Simona Brown-Zivkovska, McKell Celaschi-David, Susan Forham, Savannah Gordon-Liburd, Aaron Ishmael, Shyam Kelly, Malachi Kirby, Mohammed Mansary, Leemore Marrett Jr, George Oliver, Anusha Prakash, Zachary Scipio, Micheal-Joel David Stuart, Frieda Thiel, Yusra Warsema and Ebony White.

Did anyone find out about the local cinema club that was set up in Hackney?

Yes there were many students who were taught about where the movie could be found and watched.

What Cinemas were the film shown at? Can you link this to Skyfall at all?

The Cinemas the film was shown at Art House cinemas, this does link to Skyfall however not to much as Skyfall had a bigger budget therefore it was advertised more and more money was invested into the movie to have a better production.

My Brother the Devil QUESTIONS: 5,6,7

My Brother the Devil

5) What examples 00H advertising did you find?

There was no major scale advertising as it was a low budget film. The film was promoted mainly online.

6)  What examples of social media advrtising did you find?

The film has been advertised through various forms of social media such as twitter and it also has a official facebook page. Through social networking, the films promotes itself and their target audience are able to find about all kinds of information about the film.

7) What other exampls of online advertising did you find?

Other form of online promotion of the film include the Official My Brother the Devil where all the information you need to know is stored.

My Brother The Devil - Research

My Brother The Devil - Research

Who is the producer?

Sally El Hosaini, Mohamed Hefzy

Who is the director?

Sally El Hosaini

At which cinemas can you see the film? What's the competition this week?

The film is currently showing in Cinema's such as Hackney Picturehouse and Empire. The competition this week will most probably be Skyfall.

Can you find any advertising for the film?

What online marketing can you find?

Twitter - https://twitter.com/MBTDFilm

Facebook - https://www.facebook.com/mybrotherthedevil

Has the film won any awards?

** WINNER Best Cinematography Sundance Film Festival 2012

** WINNER WorldView/ Sundance Impact Award, Sundance 2012** WINNER Best European Film, Europa Cinema Label Award, Berlinale 2012** WINNER Best Newcomer - Sally El Hosaini, BFI London Film Festival 2012** WINNER Grand Jury Prize for Best International Feature, Outfest, Los Angeles 2012** WINNER Best Actor - James Floyd - Milan Film Festival 2012** Honorable Mention for Outstanding First Feature, Frameline, San Francisco 2012

Who stars in the film?
Fady Elsayed, James Floyd and Said Taghmaoui 

When was it made?
It was made in 2011, and released at Sundance in January 2012, then went on to be released in UK cinemas in November 2012.

What was the budget?
Low budget film; figure not yet released.

What have the reviews been like?

Reviews have been generally positive:

The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying."

 Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart." 

Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.' 

The Independent praised it as 'gritty and gripping'

The Daily Telegraph called it their 'favourite narrative feature' at Sundance

Total Film gave it film of the day and placed it in its Top 3 Films at Sundance

Screen International named it 'a luminous event'

Where was it filmed?

Homerton, East London

What production companies were involved?

Wild Horses Film, Rooks Nest Entertainment

What technology was used in the production?

Professional filming equipment, various lighting equipment, sound input devices such as microphone array systems, editing software on computers

In which territories is it being released?

In November 2012, it will be released in the UK, and in 2013 in the US and globally.